When I took on this work, EF Educational Tours already had a rich creative legacy—decades of smart ideas, strong storytelling, and passionate teams. But the brand wasn’t showing up as one. Beautiful work lived across channels and regions, yet without a unifying system, consistency and instant recognition were getting lost.

I led the creation of a comprehensive brand guide designed to honor what made EF iconic while bringing clarity, cohesion, and modern structure to the work. By defining a clear visual and verbal system—spanning voice, typography, color, photography, and core creative principles—we gave teams a shared foundation that protected the brand while unlocking better, faster creative.

The result was a brand that could scale with confidence, move at speed, and show up unmistakably EF—recognizable at a glance, true to its legacy, and built for what comes next.