I led concept and art direction for a multi-city photo series across Paris, Spain, and Italy for EF College Study Tours—reframing educational travel as a process of self-discovery. I built a scalable creative framework where each city acts as catalyst, allowing culture, art, food, and everyday moments to quietly shape students' perspective and sense of purpose.

The art direction was deliberately restrained: photojournalistic, natural light, no posing, no camera awareness. By making the photographer invisible, the work captures learning as something lived and internal—positioning EF not as a product, but as a formative experience.