These screens represent a fraction of the digital work I touched across my career at EF as a designer, a UI/UX lead, and eventually as Creative Director. Landing pages, forms, AR experiences, blog systems, component libraries, user flows. The full range of what it takes to keep a global brand running and continuously evolving it to get better and better. Not every project gets its own case study, but this is the work that held everything together. It was fast, varied, and constant, and it demanded systems thinking whether I was pushing pixels or directing a team.