Inspire what's next

I helped develop EF Educational Tours' brand manifesto, reframing educational travel from a trip you take to a transformation that lasts. We shifted the narrative beyond destinations and logistics to focus on what happens after students return home: expanded perspective, growing confidence, and a clearer sense of what's next. The result was 'Inspire What's Next,' a manifesto-led brand platform that became a creative north star across film, digital, and storytelling — grounding the brand in authenticity and positioning educational travel as a catalyst for lifelong growth."

I helped develop EF Educational Tours' brand manifesto, reframing educational travel from a trip you take to a transformation that lasts. We shifted the narrative beyond destinations and logistics to focus on what happens after students return home: expanded perspective, growing confidence, and a clearer sense of what's next. The result was 'Inspire What's Next,' a manifesto-led brand platform that became a creative north star across film, digital, and storytelling — grounding the brand in authenticity and positioning educational travel as a catalyst for lifelong growth."

Role

ACD

Designer

Focus

Design

Art Direction

Brand

Storytelling

Design

Art Direction

Brand

Storytelling

CX

The first campaign videos under the new platform
Print materials that brought the platform line to life

The ones that lead

To extend the campaign, we turned the focus to the teachers who lead these journeys. In partnership with strategy and content, we created a storytelling series centered on what travel means to educators—personally and for their students. These weren’t destination stories; they were conviction stories. Teachers spoke about expanding perspective, building confidence, and why stepping beyond the classroom changes what’s possible inside it. The campaign reinforced a simple truth: educational travel transforms students because passionate teachers choose to lead them there.

Contributors

Executive Creative Direction: Randal Rogers

Associate Creative Directors: Adam Schwartz, Christian Gilbert, Kim Hart

Writing: Sarah McLaughlin

Design: Adam Schwartz, Will Crawford

Video and Editors: David Blumer, Will Crawford, Kyle Regan