This project began with a simple behavioral insight: teachers don’t recognize passion by test scores or grades—they recognize it by how students talk. The giddy, breathless, run-on-sentence way someone sounds when they finally care about something.

So instead we built around that idea: educational travel not as a destination, but as a change in voice. A campaign that treated excitement as a language, and learning as something you can hear. Because when students are truly transformed, they don’t just learn differently. They speak differently.