The EF Journal was created to cut through a crowded educational travel market by speaking to teachers as cultural participants, not customers. Designed and creatively directed as a bi-annual editorial publication, it explores learning in unlikely places through long-form storytelling, global perspectives, and moments of inspiration. What began as an experiment in brand voice became one of EF’s most resonant print expressions, spanning seven physical editions and earning Hatch Awards in 2018 and 2019.