I'm Adam Schwartz, a Creative Director and Brand Strategist who's spent the last 20+ years building brands, systems, and experiences that move the needle.
For most of my career, I've led creative direction and brand strategy at EF Education First, a multi-billion-dollar global organization operating across education, travel, and cultural exchange. I've directed teams to build global brand systems, digital products, and multi-million-dollar launches that expanded the business into new markets.
I specialize in taking a brand and pushing it into territory stakeholders didn't think was possible. The best work happens when you challenge assumptions, expand what the brand can be, and prove that different doesn't mean risky—it means relevant.
